Jennifer Riseley
Jennifer was recruited in February 2024 as the Pomewest Project Officer and is stationed at the Manjimup Horticulture Research Institute in Manjimup under the supervision of Susie Murphy White. The project officer position is funded by Hort Innovation, DPIRD, and Pomewest.
Jennifer will assist Project Manager Susie Murphy White implement the upcoming PIPS4 Soil program, including trial work, extension, and other industry activities. Duties also include providing some support to the DPIRD team in the delivery to growers of the Production and IPDM aspects of the project.
Born and raised in Bridgetown, Jennifer has a local connection to the southwest area and has spent the last five years working at the Southern Forests Food Council in Manjimup. She has horticultural experience and strong marketing, communication, and team-building skills. She has coordinated multiple retail marketing campaigns in the Perth metro area to drive consumer demand for locally-grown fresh produce.
As farmers in Manjimup, Jennifer and her partner also grow passionfruit commercially and manufacture a line of value-added drinks under their brand, Willarra Gold. Jennifer has developed a strong network in the horticulture industry across research, government, and advocacy. She is passionate about a future-proof horticulture industry driven by financially sustainable family farms in WA.