Promotion and Publicity Local Project

“Raising profiles and increasing demand for pome fruit.”

Fresh Finesse managed by Pomewest will work cooperatively but independently of any national campaign to focus on building the loyalty of local apples in the minds and hearts of consumers. This will also involve a promotion of local and regional brands recognising that local consumers identify growers and brands in their state.

Aligning with the Pomewest Strategic Plan to promote pome fruit within WA including support of community and health building activities as they present during the year.

Value of project: Raising profiles and increasing demand for pome fruit to improve producer and supply chain profitability.

WA activities will extend the strategies previously initiated via the Aussie Apples marketing campaign and in particular incorporating the target groups and themes.