No Snackgrets - a unique and innovative way to innovate snacking
“Could an apple a day keep the Snackgrets away?”
Snackgret is a new term coined by Thinkabell, an advertising agency for Hort Innovation brand Aussie Apples. It challenges snacking habits to boost domestic apple sales and consumption. Hort Innovation Apple Marketing Fund Levies funds this initiative.
The "No Snackgret" campaign developed for the Australian Apple Industry promotes choosing apples as a healthy snack to feel good about. Research shows that 16% regret snacking, and 53% regret unhealthy choices or overeating. The campaign encourages daily apple snacking to impact the mind and body positively; affordable, easy to prepare, and perfect for on-the-go in-between meal snacking options. The campaign was developed by the Hort Innovation Marketing Team under the guidance of the Strategic Marketing Panel, following an in-depth study into the role of apples in the Australian diet. It targeted 'light buyers'—consumers who do not usually choose apples as a snack—to expand the customer base and lift demand for Aussie Apples nationwide.
“Satisfy snack cravings with apples - nature’s perfect snack.”
Most Australians enjoy snacking between meals, with 55% consuming 1-2 snacks daily. Taste plays a crucial role in snack selection, with 73% favoring chocolate or lollies, 61% opting for chips or packaged savoury snacks, and 56% choosing baked goods.
97% of Aussies agree apples are the best option for healthy snacking
89% said they wouldn’t regret eating an apple as a snack
79% said they would eat an apple if they wanted a healthy snack
