Last year, apples were the only horticultural interactive stand with key industry representatives talking to the public on the benefits of eating fresh produce - its a tradition in the making that the industry should be very proud of…
We managed to grab a feature spot on the Afternoon Session on the ABC radio with Christine Layton on Monday. We have also focused on promoting apples as the go to grab and eat healthy snack with a selection of varieties with taste profiles to suit everyone.
We were delighted to learn about the impact and value over the many years of association with the event, is now returning rewards. Many show-goers have told us that eating a apple slinky at the show is their new tradition, and actively searched for the apple stand in the new venue this year. With the reputation of the best value and the healthiest snack at the show - many, many Pink Lady, Granny Smith and Bravo branded were 'slinkied' and sold over the 8 days.
Many consumers told us that their first taste of the Bravo apple was at the Royal Show, Many still prefer their old favorites but open to try new varieties and loved talking to us about the apple industry in general and their fondness of apples from days gone by.