Jason Jarvis

Jason is a third generation fruit grower, his family farm ‘Happy Valley’ in Donnybrook was cleared by his grandfather in 1939.

In 2021 Jason was appointed Chair of Pomewest

He has been part of the fruit industry since leaving university in 1993. He is well accomplished, completing his Diploma of Horticultural Business in NZ and in 2007 he won a Nuffield Scholarship. On his return from completing his degree, he partnered with his parents, purchased a compact grader and started and managed a contract packing business. He then travelled the world studying organic fruit production and converted the business to certified organic trading as Prime Organics and supplying fruit, some veg, eggs and beef Australia wide.

Jason, through his father Henry, has always had an interest in industry and has joined the committee – as he says ‘rather than sit back and complain he should get involved and make changes if necessary. Jason sees Pomewest as a structure to stabilise and collect resources that allows commercial producers to do business in a competitive environment without the added stress of dealing with bureaucracy and politics involved with wider industry issues. Apple and pear growing WA has a strong future as long as producers can exceed customer expectations and so does Pomewest. This is achievable with good communication at all levels and an understanding of what the expectations are with some creative thinking and measured actions is the key.

He believes that fruit growing is challenging at the best of times – Organics especially – but it is very rewarding. His goal is to have a successful farming business that his children are eager to be involved with and see as a noble and financially rewarding career.